About The Foundation

Hold It On The Road is a tax-exempt, 501(c)(3) organization dedicated to inspiring today’s youth through motivational speaking. The foundation focuses its efforts on a grass roots level that will strongly rely on volunteers and corporate sponsors to get it’s message to our children.

Hold It On The Road was founded in 2011 by Geno Segers, Scotty Miller and Michelle McMiller. Together, we have worked with local communities to help inspire our youth through motivational speaking.

Geno Segers is and will always be the primary motivational speaker at all events. He has reached out to over 30,000 students in the past 6 years in communities both here in states and internationally. China, Australia, New Zealand, Mexico and Germany are a few of the countries included in the foundations outreach program.

Geno grew up in Winston Salem, NC. He graduated from East Forsyth High School. While there, Segers achieved all state honors in football and wrestling, and is now a proud member of the East Forsyth Hall of Fame.

After high school, Segers earned a full scholarship at Western Carolina University in football.

After earning All American honors as a defensive end, he moved to Charlotte NC and played minor league football for the Barons. After helping the Barons win a National Title, Segers returned to WCU and earned his B.S. in Industrial Engineering.

He then set his sites on becoming an international Rugby player. After making the USA Rugby League team, Segers played in New Zealand for the Richmond Rovers.

Segers was a part of many successful sporting teams from rugby, cliff diving, full contact and sumo wrestling. After winning the New Zealand Heavy Weight Championship (130kg) in Free-Style Wrestling, Segers felt that there was more to life then playing sports. He moved on into business running small companies under the parent company LGS Services Ltd. His services ranged from building to bodyguards and private security.

Along the way, Segers never forgot the words of Muhammad Ali, “The rent you pay for being on this earth is your service to others.” With that in mind, Segers worked in the local community in which he lived to help children in any way he could. It took a while for him to find his voice, but when he did, it was as if someone had set him on fire.

Segers, upon leaving sports for good, was asked at his last game, “What are your plans now?” Segers, not sure what to say, gave a reply he had read somewhere in a newspaper, “I’m just want to grow my child audience.” As the whole room became very quiet, he found himself in the line of fire with tons of questions. Afterwards, he decided to form a plan of attack where he would start by reading stories to kids at schools. After years of contact with different age groups, he found that he had a stronger connection with kids between the ages of 8 and 12 years old. Segers would tell stories to kids at different events, book readings and assemblies. As time went on, his audience started growing.

After one audition for The Lion King Sydney Production, Segers was considered by many a born Mufasa that commanded the stage. As a result of earning this role in The Lion King, his child audience really started to grow.

Hold It On The Road is a phrase my dad, along with many other men from the South, would use to replace a longer one. It simply meant, “Make good decisions while driving so that you get to where you are going safely.” When we parallel what my dad and others meant with what we are trying to achieve, there is an undoubtable link. Our effort is to help the youth of today make good decisions NOW in order to impact their futures in a positive way, i.e. “Hold It On The Road”.

The road of life is never a smooth journey. As decisions can lead us off the path of productivity, we all, at times, must work hard to “Hold It On The Road”. Even the man who is running a race and falls at the start, will soon forget his fall, if he runs his personal best. If we can help the youth understand that pitfalls or potholes of life don’t make them weak and unsuccessful, but yet see them as a part of life. Help them realize that difficult decisions need to be made with care and thought. Let them know that there will be many potholes, flat tires, and roadblocks along this journey, but confidence in your ability can only lead to a personal best.

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